I’m a sucker for cool packaging and clever copy, a combo that Ella’s Kitchen serves up with savory style. While on the hunt for creative ways to sneak fruits and veggies into JJ’s diet, I came across these cute, little smoothie packets, awesomely named…
Lest you think these are run-of-the-mill banana, strawberry, apple or grape flavored sugarbombs, take a closer look at the fruit icon codes at the bottom of each. They include such unique (all organic and no added sugar) combos as mangoes, bananas, apricots + apples (The Yellow One) and blueberries, apples, black currants + bananas (The Purple One).
In addition to the adorable simplicity of the packaging and the smoothies’ nutritional value, the pithy copy peppering the pouches gave me a giggle. First off they’re called “squished smoothie fruits.” And the info on the back reads like the packaging on a child’s doll: “Hello, I’m 100% bananas, mangoes, apricots + apples with a dash of lemon juice.” and “I’m produced for and distributed by Ella’s daddy’s company…” I just love it when the same amount of detail put into a quality product also carries over into its presentation.
And do yourself a favor and check out Ella’s Kitchen’s web site, which features tons of other cool/cute/presumably healthy vittles for kids — things like “Chick-chick Chicken Casserole” and “Mangoes Mangoes Mangoes.” Plus the site is animated with buzzing bees, popping flowers, floating clouds and the occasional mole.
Oh yeah, and JJ LOVES them.